With thousands upon thousands of stores living on the internet, it’s important to set your business apart. One way to do that while increasing your credibility with shoppers is to add an About Us page to your site.
You want to give shoppers a reason to buy from you over someone else, plus at the same time establish that you’re a professional online merchant and not some weirdo with a GeoCities site. Telling your personal story is a great way to connect with shoppers and win them over.
It’s not hard to come up with content for your page. Just think about what makes your journey to e-commerce unique, endearing, funny or memorable. It could be the reason you decided to get into the business, how you left a terrible job to strike out on your own or something interesting about the products you sell.